Business Course: Portfolio Kit, Marketing & Building a Woodworker Website
1 Day: Saturday, January 27th, 2024, 9AM-1PM
Tuition: $65
Free for SBWI Members, Wood Design Students & Alumni
Click here to become a SBWI Member
Click here for information on our Wood Design:Furniture Making Program
Ages: 16 & Up
Instructor(s): Zack Fealk & Joshua Lutz
Instructional Delivery Method(s): In person
Prerequisites: None
Program Level: Beginner, Intermediate, Advanced
Program Description:
Your portfolio is the core of your promotional material and professional calling card. Focus on the essential elements: sharpening your artist statement, tailoring your artistic resume, and curating and formatting your work samples. Learn the difference between an artist statement and a bio, and between a resume and a curriculum vitae (CV). Learn which works to include in a portfolio and how to label them.
The keys to marketing are defining your product, discovering your target audience, making decisions about how you sell your work, and identifying a budget and strategy for your artistic business. Learn to bridge the gap between you and your customer, and how to best utilize social media. Learn about marketing models and identifying your target audience. Learn how to develop your brand and make a marketing budget.
As part of this course, SBWI student Joshua Lutz will be doing a demonstration on building a woodworker website using SquareSpace. Learn how to set up a domain name. Bring your laptop and build along with him. Be sure to have a few images of your work, and some wording like your bio or artist statement. Josh was able to throw this website together in about an hour: https://figuredform.com
Learning Objectives:
Learn how to build a portfolio including artist statement, bio, resume, CV and images
Learn how to define your product and connect with your target audience
Learn how to develop a brand and make a marketing budget
Learn how to build a basic website
Attendance Requirements: Students must attend all days
Location: Sam Beauford Woodshop, 1375 N. Main St, Building 41, Adrian, Michigan 49221
Class Size: Maximum 30
Click Here to view our Refund, Cancellation, and Complaint Resolution Policies
If you have any questions, please contact Dena Koehn at dena@sambeaufordwoodshop.com or 517-759-3070.